The $5 Challenge

Aspiring Entrepreneurs Use Money to Make Money

In his “Risks and Rewards of Entrepreneurship” course, management professor Timothy Folta gave student groups $5 and told them to use it as start-up cash for a new business. The project was designed to spur creativity around new business ideas.

Students had one week to brainstorm ideas, but once they received the cash, they had only two hours to make as much money as possible.

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